Insta360 teases new camera launch with NYC pop-up event

[Editor’s update, April 22]: 10 reasons Insta360 X5 might be the coolest camera ever made

Insta360 has just dropped a mysterious teaser for a brand-new camera launching April 22, and from the looks of it, we’re in for an all-terrain, all-lighting, all-action kind of upgrade.

The teaser — titled All Day. All Night. All Angles. — shows clips of adrenaline-fueled activities like water sports, skiing, scuba diving, and urban exploring. Whether it’s sun-drenched adventures or neon-lit escapades, this new camera seems built to support you anywhere, anytime.

While Insta360 hasn’t officially confirmed the name, there’s good reason to believe this could be the Insta360 X5, a follow-up to last year’s X4, which TIME magazine called one of the “Best Inventions of 2024” (currently available at 15% off). The X4 wowed creators with its 8K 360° video, rugged design, and AI editing tools — but the new tagline suggests even more power is packed into this next-gen release.

So, what might All Day. All Night. All Angles. actually mean?

Speculation is already swirling about enhanced low-light performance, a game-changer for night shoots or dim indoor scenes. Paired with a longer-lasting battery, the next camera could go dawn to dusk (and then some) without breaking a sweat. Expect better stabilization, smarter AI, and the ability to capture immersive footage in any condition — rain or shine, mountaintop or subway station.

But what makes this new Insta360 camera launch different is that it won’t be just a YouTube video or a boring press release — it’s going to be a pop-up experience to remember.

On April 22, Insta360 is taking over Vanderbilt Hall at Grand Central Terminal in New York City for a full-day event to celebrate the big reveal. Doors open at 9 a.m., and if you want to be one of the first in the world to witness (and maybe even own!) this next-gen camera, you’ll want to get there early.

The pop-up promises:

• Live product demos
• Creator talks and behind-the-scenes stories
• Insta-exclusive merch and giveaways
• A “selfie challenge” with a twist
• A massive 3.6-meter installation for that perfect photo op

And here’s the kicker: everyone who signs up now and shows up will score a free gift — while supplies last, of course. So, whether you’re a content creator, a tech nerd, or just curious about what the future of cameras looks like, this is your front-row ticket. And if the teaser is anything to go by, Insta360 is about to change how we capture memories — again.

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